We wanted to compare the effects of advertising on Facebook through a third party site (native advertising) in contrast with when it comes directly from the brand. The results were outstanding.
When we advertised a video through one of our media partner’s Facebook page we saw an increase in basically everything. +10x more shares, +10x more link clicks. Less than $1 dollar spent per post share.
This is what happens when your content strategy begins to take shape as storytelling as opposed to commercial content.
A quick review of the campaigns: